AdWords and local markets

1/03/2008 03:02:00 PM, GoogleBlog

By Brynne Zaccaro, Channel Marketing Specialist, Local Markets

According to a WebVisible-Nielsen survey from October 2007, 74% of people use search engines to find information when purchasing a product or service from a local business. Yet millions of businesses don’t have websites, and even those that do, don’t often engage in search marketing because they lack the time, knowledge or resources.
To address this gap, our AdWords Local Markets Team has partnered with companies including Yellow Pages directories, website developers and traditional media businesses to help create search-based ad products and strategies.

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