Jan 27, CNN

Sen. Barack Obama sought Sunday to use his South Carolina victory to expand his appeal, saying the first Southern primary reflects what Americans are looking for.

Hillary Clinton, from left, John Edwards and Barack Obama have different takes on the primary message.

Speaking to ABC's "This Week," Obama argued that the result in South Carolina "speaks extraordinarily well, not just for folks in the South, but all across the country. I think people want change."

But Sen. Hillary Clinton noted that both she and her top Democratic rival "have won a primary and a caucus."

And she told CBS' "Face the Nation" that the election ultimately is not about the candidates, but "about what we're going to do as a country and the lives of the people watching us."

Read more this news quote

photo: Hillary Clinton, from left, John Edwards and Barack Obama have different takes on the primary message (AFP/Getty Images/Files)