The so-called landrush for the latest domain name suffix - .asia - has begun.

Feb 22, BBC News

DotAsia, the organisation overseeing the registration, is expecting huge demand for the first domain name extension for the Asia Pacific region.

But some in the industry are concerned about the proliferation of domain name suffixes in recent years.

While others think that the business of buying domain names has become more about protecting brands than promoting them.


Work to create the .asia domain began in 2000 with the DotAsia Organisation winning official approval to set up the domain in 2006.

A so-called sunrise period, where companies can reserve domains to match their trademarks, has been ongoing since October.

Now the process has been opened up for anyone to register and the first .asia domains will go live on the internet in March.

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photo: There are big hopes for take-up of .asia (AFP)