Honda Goes Crazy With A Hot Wheels Racer

By Matthew Phenix

April 25, Wired

Even sensible Honda has a wild side. For a company that prides itself on the fuel-efficiency of its cars, a two-seater with a 20-liter V-10 seems somewhat out of character. And yet, what kid wants to play with a Hot Wheels car modeled on a Civic Hybrid?

When six-year-old boys think of cars, they think of things like the Honda Racer. The 1/64th-scale die-cast car, which goes on sale next month, was born of Mattel's Designer's Challenge and the Hot Wheels 40th anniversary celebration. Honda - along with Chevrolet, Dodge, Ford, Lotus, and Mitsubishi - got a chance to design a no-holds-barred expression of their brand's inner child.

The Honda Racer is intended to evoke the company's H emblem and draws its stylistic inspiration from the 1967 RA273 Formula 1 car.

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photo by Wired