Superheroes head for the Persian Gulf

Hollywood hopes theme parks, characters fly in Middle East

April 20, MSNBC

LOS ANGELES - Wonder Woman, King Kong and Shrek are heading for the Persian Gulf as part of the rush to build what could become the world's largest theme park playground.

But even as the ink dries on the billion-dollar deals in the United Arab Emirates, movie studios are grappling with ways to make their signature characters and amusement parks fly in the conservative Muslim region.

Politically sensitive characters such as Captain America could be left at home. Prayer rooms will join the list of accommodations, and menus will likely feature falafel and humus alongside pizza and hot dogs.

There's even a move afoot to offer Bollywood dance shows to lure Indian visitors.

Investors, studios and park operators are all aiming to cash in on what some observers call the Middle East's decades-long fascination with American culture. Hollywood movies are popular in the region, and Western fashions are hot commodities among residents who travel abroad.

“On the one hand, they hate America. On the other hand they love America to the bone,” said Michael Izady, an expert on Middle East culture who reaches history at Pace University in New York.

The theme park market is open — with no major facilities currently operating in the Middle East.

Read more this news quote

photo: This image provided by Warner Bros. shows a copy of an ad that appeared in local language newspapers in the United Arab Emirates (UAE) promoting a new theme park.